Search Engine Optimization For Your Website

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Help visitors find your website with SEO

Search engine optimization (SEO) is a free and powerful way to bring more visitors to your website, and more customers through your front door.

Include relevant keywords in your content and titles
Add new pages and update old ones to keep your site fresh
Check your traffic sources to see what's working

36% find businesses online

More than a third of consumers who shop at small businesses find them through online research. Optimizing your website for search helps sites like Google and Bing rank you more highly, which means more people will see your business online.

Top SEO tips for your website

Make your site mobile-friendly
Google recently said it will rank websites that are mobile-ready (like those made with Vistaprint) higher in search results
Get a custom domain
A custom domain name is a great SEO tool. It signals to search engines that your site is in it for the long haul, and adds more keywords!
Optimize your text
Include multiple instances of the keywords you think your audience is searching for in the text of your website - but don’t overdo it!
Add page titles and descriptions
Not only do these titles and summaries help search engines rank you, they also show up in the results your visitors choose from
Create links within your site
Whether in text around your site, or through a blog, link back to your own pages and articles where appropriate
Keep your site fresh
Search engines prioritize active sites with new content, so set a reminder to add new content regularly. A blog makes this even simpler!
Get external links to your site
Search engines look for other pages that link to your content too, so tactfully ask other businesses and bloggers to link to your website content
Choose the right extension
Social media is great for SEO because it makes it easy for others to distribute links to your content - some experts also say healthy social profiles are factored into search rankings

Need SEO help? We’ve got your back.

We know SEO matters, so we build our tools with search in mind. Here’s how Vistaprint Digital tools can help you master search and get more visitors:

Responsive mobile websites

When you use the responsive templates in our DIY website builder, you get an instant mobile site that updates seamlessly when you make changes on your site. No extra work, all the SEO benefits.

Responsive mobile websites
Simple SEO tools

Simple SEO tools

Easily add page titles, keywords, and descriptions for each of your pages and preview how they’ll appear in Google results - all right there in our easy-to-use website builder.

Helpful site statistics

Our websites come with easy analytics to help you see where traffic comes from (search, links, social, and more), who makes up your audience, and which of your pages is the most popular.

Helpful site statistics
Local search profiles

Local search profiles

Our Local Listings tool can help expand your footprint online, creating more links to your site and enhancing your listing with maps and details that make it stand out.

Get an SEO-friendly website - it’s easy with Vistaprint.

Finally, there’s a truly simple way to get a website you’ll be proud of.

Start with designer templates made for your industry, then easily add and arrange beautiful content blocks like menus, calendars, and photo galleries.

Customize colors and fonts everywhere with a single click for a professional site that matches your brand.

Vistaprint customers can even pull logos and images from past orders to create a cohesive look!

  • Easy-to-learn ‘building blocks’ tool
  • Logos & images from past print orders
  • Instant, automatic mobile website
  • Designer color sets & font pairings
  • Pre-made blocks that save time
  • Free custom domain with Standard or Premium website packages

Ready to get your website online?

Get started for free