How to thank your customers & employees in 2020

It's important to say 'thank you' any time of year...but even more so during the holiday season. After an unprecedented 2020, make sure your customers and employees know how much you appreciate their continued business and loyalty with a thoughtful gesture.

There are a lot of ways to show your gratitude, whether with a holiday card or a personalized gift. Here are some low-cost ideas for saying 'thank you' to your customers and employees this year - you'll build stronger business relationships, make a positive impact on others, and get yourself into the holiday spirit.

Personalized holiday cards

  • Personalized holiday cards
  • Handwritten thank-you notes
  • Complimentary gift wrapping
  • Free holiday delivery
  • Surprise perks or discounts
  • Thoughtful (branded) gifts

Gifts for employees:

  • Workspace upgrades
  • Appreciation outings
  • Recognition awards
  • Personal gifts
  • Charitable donations
  • Post-holiday incentives

Send holiday tidings to customers with...

1. Personalized holiday cards.

This year, your card means more. Once you've ordered a batch of holiday cards for your small business, take a few minutes to write a personal note inside each one. This may cost you a little extra time, but the gesture will go a long way with customers.

2. Handwritten thank-you notes.

If you can't express your appreciation in person, do it with a handwritten note. Whether you use a note card or a postcard, including a quick message in each shipped order shows customers how much you value them and adds a tailored touch.

3. Complimentary gift wrapping.

Save customers time, energy, and money by offering free gift wrapping services. Use gift bags, ribbon, or wrapping paper that reflect your brand colors to subtly reinforce your small business.

4. Free holiday delivery.

Contactless shopping is more popular than ever - so get ready to play Santa and offer free doorstep delivery. Whether you drop off a wrapped and ready-to-open present or a bulk order of gift cards, customers will appreciate this added convenience.

5. Surprise perks or discounts.

The holidays are home to some major sale days, but make your customers feel extra-special with additional surprise discounts or rewards. If a shopper makes a big purchase at your boutique, send a thank-you email with a coupon code for their next visit. If a customer visits your coffee shop to buy gift cards for all of his employees, give him a cup of coffee on his way out. Unexpected acts of kindness practically guarantee positive word-of-mouth advertising for your business...and you'll get some good karma, too.

6. Thoughtful (branded) keepsakes.

Place your logo on something practical, like a coffee mug or a wall calendar, to help keep your business top of mind. Include these gifts with in-store or online purchases, or deliver them (along with your small business holiday card) to local customers.


Show your employees some yuletide appreciation with...

7. Workspace upgrades.

Whether your employees are working on location or from home, make sure they have everything they need - maybe an extra set of face masks, an ergonomic office chair, or an upgraded break room would make their lives easier. Acknowledging their comfort is a simple way to show thanks for your employees' hard work during an unprecedented year.

8. Appreciation outings.

2020 isn't the year for group lunches or holiday parties, but you can still treat your employees to a nice meal or get everyone together (virtually!) for a team-building event. Send digital restaurant gift cards so everyone can have lunch delivered one day, or get the team together for an on-screen happy hour - give each of your staff an allowance to buy their favorite bottle of wine or other after-work beverage.

9. Recognition awards.

Praise from a manager can go a long way in terms of morale and attitude. Make this recognition more official with a certificate or employee of the month incentive, and go all-out with a virtual rewards ceremony.

10. Personal gifts.

Beyond branded fleece jackets and holiday bonuses, give your employees something that feels truly personal. If you know one of your employees loves to cook, give her an of-the-moment cookbook with ingredients for the cover recipe. Is one of your staff members an aspiring musician? Give him an hour of recording time at a local studio. These deeply personal gestures will show that you care about your employees, value their interests, and have spent quality time getting to know them.

11. Charitable donations.

Give a gift that will make everyone feel good about the holidays - make a donation in their name to their favorite charity, or match their contributions.

12. Post-holiday incentives.

Most industries are busier than ever during the holiday season - and this year, you might be dealing with long lines, confused customers, and a surge in online orders. So, once the holiday rush is over, reward your employees' hard work with a gift card to a local spa or a bonus day off.

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