Holiday marketing 2020: think outside the digital toolbox
Though most of 2020 has been a rollercoaster, there's still something to celebrate - the holiday season.
From stocking up for Christmas, Hanukkah, or Kwanzaa dinners to celebrating New Year's Eve, people typically flock to their local stores and restaurants this time of year.
But peak season also brings with it a surge of competition. To stay top of mind during the holidays, you need to stand out from the crowd. Here are a few unique (low-cost!) ideas for promoting your company during the holiday rush - starting with print marketing.
End of year budgets are tight...maybe more so this year than ever. So, don’t worry about spending on pricy, traditional print advertising. Instead, focus on marketing that's affordable and impactful, such as personalized postcards and other creative collateral. And, because fewer businesses use these channels, you're more likely to get noticed. Not only does it keep your brand top of mind, but it also increases your return on investment.
Keep your customers coming back all season long with these 6 simple retail marketing ideas that remind them of all your business has to offer. From postcards, brochures and flyers to calendars, mugs and clothing, you're sure to find a way to stay top of mind over the holidays.
