2021 holiday marketing tips for your small business
The holidays are right around the corner. And the holiday season tends to be an extremely busy time, both personally and professionally, for just about everyone—including small business owners. So, let’s be honest. On a scale of one to ten, how ready and organized are you for the upcoming holiday rush?
Whether you’re feeling like a confident nine, an apprehensive five or a panicked two, now is the time to start getting ready for the holidays. That could mean researching holiday marketing trends in your industry, fleshing out your holiday marketing strategy or locking in the holiday promotions you’re going to share with your customers.
And while preparing for the holidays is always important, it’s particularly important to get ahead of your holiday marketing plan in 2021, when continued COVID-19-related issues could present certain challenges for small businesses.
But even as we navigate these challenging times, people will still be celebrating and exchanging gifts—and getting your holiday marketing ideas and strategy in place will help you get the most out of this period of increased consumer spending.
Not sure where to start? Not to worry...we’ve got you covered. We've created a month-by-month holiday checklist, starting in October, full of holiday marketing tips. You'll learn how to get your strategy in place, and we'll make sure you’re prepared to tackle the upcoming holiday rush, make meaningful connections with customers and drive sales.
October holiday marketing tips
October might be the month of apple cider, pumpkin patches and sweater weather—but it’s also an opportunity to get a head start on your holiday marketing. Here are a few October marketing tasks to check off your holiday to-do list (and set you up for success in the coming months):
November holiday marketing tips
When most people hear the word “November,” they think of Thanksgiving (and all the turkey, mashed potatoes and pumpkin pie that goes along with it). But November is also home to two key shopping holidays: Black Friday and Cyber Monday.
Since these two major sales days fall later in the month, you have time to run a few mini promotions in early November to attract proactive customers—and prime them for the more significant post-Thanksgiving shopping extravaganzas. This is also a great time to decorate your storefront—both digital and real-life!
Are you rolling out any special protocols to keep your customers safe during the peak holiday shopping season? Let them know ahead of time with an e-newsletter, postcard or social post.
December holiday marketing tips
December is the home stretch of the holiday season. And while you’ll want to continue marketing to your audience and making sure they continue to shop straight through the New Year, as the holiday shopping season winds down, take the opportunity to wind down with it. December offers a great opportunity to reflect on your successes in 2021, look ahead to the coming year and start thinking about how you’re going to have an even more successful year in 2022.